BenQ持續贊助的知名IEM電競大賽進入第十賽季，在德國科隆舉行的第二站中，BenQ新產品RL2460HT亮相，並同獲社群網站的高度關注。
BenQ sponsored IEM Season 10 at gamescom
BenQ, as being one of the major sponsors at Intel Extreme Masters (short: IEM) Season 10, was overwhelmingly present at gamescom 2015. The world's largest event for computer and video games, themed ‘ Next Level of Entertainment’ was held in Cologne, Germany from August 5th to 9th. gamescom was the host for the second stop in IEM Season 10 on the road to the World Championship in Katowice, Poland in March 2016. And a perfect occasion for BenQ to unveil its new RL2460HT gaming monitor at this year's gamescom.
The BenQ gaming monitors dominated in its presence at IEM Season 10 in the ESL Arena with more than 560 monitors in a mix of mainly XL series XL2730Z, XL2430T and XL2711Z plus some RL series RL2455HM monitors. As the BenQ XL series was the official tournament monitor during IEM Season 10 on both Counter-Strike: Global Offensive (short: CS:GO) and StarCraft II (short: SC2) stages at ESL Arena, BenQ also teamed up with other partners like Warner Bros and ESL partners: Intel, Square Enix, SEGA Total War, Twitch, Halo, Hi-Rez Studios, Paradox Interactive, One.de, Logitech, ESL Shop and more. Also BenQ’s sponsored teams and players made its appearance to boost BenQ exposure at IEM Season 10 even further; which includes mousesports in CS:GO, HeRoMaRiNe of mousesports and Manuel ‘Grubby’ Schenkhuizen in SC2, Meteos of Cloud 9 in LoL and Fnatic in BF4 and Smite.
At the BenQ stand, the visitors could get a glimpse of the brand new RL2460HT, a dedicated professional monitor for some of the gaming industry's largest categories of games. Although the spotlight was more aimed at our new curved gaming monitor BenQ XR3501, with two racing simulations systems on the stand in co-operation with RaceRoom to give the ultimate driving experience and feel the thrill of the curve. Next to this, the public could also try out our wide range of XL, RL and XR monitors series. During each show time day, the BenQ stand attracted massive crowds with numerous challenging games like Beat the Pro with mouz Fifa, shootmania, trackmania or euronics F1 2015 teams, Joe versus Joe competition, Blobby Volley tournament and KotH. The fans also had a chance to get closer to their most favourite players for a meet & greet and signing session with players like Manuel ‘Grubby’ Schenkhuizen, Meteos, HeRoMaRiNe and Thomas Kramwinkel and also gaming teams like mousesports and euronics F1 2015. The purple BenQ Man and promo girls were handing out some cool BenQ prizes which could be won with the daily raffles.
On social media it continued for more engagement with the community with lots of posts on BenQGaming facebook page and tweets on BenQGaming twitter page. With 20 posts on Facebook, we had a total reach of more than 157,600 in interaction with almost 43,900 unique users and gained around 1,900 likes. On twitter, we gained more than 6,900 new followers adding it up to the new total of almost 85,800 followers and with our 35 tweets we earned more than 730,400 impressions during the 6 days period of gamescom.
BenQ gaming monitors also appeared on TV in various national German TV broadcasting channels like HR, ARD and WDR reporting daily updates about IEM Season 10 at gamescom.
gamescom 2015 had achieved a record result when its doors closed on August 9. In total 345,000 visitors from 96 countries attended the world's largest event for computer and video games. With the attendance of 33,200 trade visitors, gamescom registered over 5 percent growth and boasting a constant 52 percent share of foreign visitors, confirmed its position as the leading business platform for the European computer and video games industry. 806 companies (14 percent more) presented hundreds of novelties to trade visitors and gaming fans from all over the world on an expanded exhibition surface spanning 193,000 m2. Almost 6,000 media representatives from 58 countries travelled to Cologne and reported gamescom over a period of 5 days. Intel Extreme Masters Season 10 was by far the main gaming event at gamescom 2015.
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