BenQ為與家用投影機的潛在消費者接觸，BQP準備了新的宣傳素材，透過強調家庭關係的價值來推動家用投影機，並舉辦線上線下的口碑體驗活動。素材包括網頁橫幅、facebook、平面稿與廣告等等。
In order to drive demand for potential users of home video projector, RO prepare new sustain campaign material in May.
We highlight the value of home projector for the family time, through the campaign idea” Reconnect your family with BenQ home video projector. Because family matters.” Please follow the message and fully utilize the material locally to create the awareness via digital marketing, WOM and experience event.
The campaign material kit provided by RO will concentrate on digital contents including a Video with storyline, W+ Mini-site which guides audiences how to set up a home projector and why you choose BenQ, web banners, Facebook Posts. Meanwhile, print ads and scenario images are also provided for versatile usage.
沒有留言:
張貼留言