BenQ Solar參加2012 Intersolar (BenQ Solar takes part in 2012 Intersolar)

2012 Intersolar North America 於2012年7月10~12日在美國的舊金山舉辦， BenQ Solar 在轉換品牌後首度參展，展出的展品包括了Residential Solution- AC Unison、PM300P00與PM245P00。在這次展覽上，特別強調Made in USA產品與Total Solution的概念，吸引了許多參觀者的目光，而攤位設計巧妙的運用企業色的搭配，讓BenQ Solar在眾多展覽商中更顯獨樹一格；與去年相比，拜訪攤位的人次增加了34%，也蒐集到許多潛在客戶的資料，有助於提高BenQ Solar 在北美市場的能見度。

2012 Intersolar North America took place from 10 to 12 July in San Francisco, and BenQ Solar was there, participating for the first time since changing its branding.  The products BenQ Solar exhibited included Residential Solution - AC Unison, PM300P00, and PM245P00. During the expo, BenQ Solar placed special emphasis on its US-manufactured products and total solution approach, attracting a great deal of attention from attendees. The design of the booth made deft use of the corporate colors, setting BenQ Solar apart from the numerous exhibiting vendors. Compared to last year, visitors to the booth increased by 34%, and BenQ Solar collected considerable information on potential customers, while increasing BenQ Solar’s visibility in the North American market.

明基三豐醫療器材參加第22屆美國邁阿密醫療儀器設備暨復健保健展覽會 (Visit BenQ Medical Tech at FIME 2012 (FLORIDA INTERNATIONAL MEDICAL EXPO) at Hall C /Booth 2428)

美國邁阿密FIME是一個地區及國際性的醫療復健保健展會，自2001年起所有展位均一席不剩，由此可知其市場之潛力所在。在2011年的參展商中, 有近900多家參廠商及來自全世界55個不同國家多達12,628位以上的買主，其中54%的買主來自美加；35%的買主來自中南美；11%的買主來自歐洲、非洲及亞洲。拉丁美洲的參觀者佔了絕大部分，可見其市場之潛力所在。由於此展地點熱門，買主又集中，因此FIME參廠商之銷售業績較去年也屢創新高。此展展品瞄準醫療院所及實驗室之設備、用品，家庭醫療設備及製藥等。明基三豐醫療器材參加2012年8月8~10日第22屆,美國邁阿密,醫療儀器設備暨復健保健展覽會。屆時將吸引更多的客源來開拓商機。

The FIME 2012(FLORIDA INTERNATIONAL MEDICAL EXPO) is the largest International Medical Trade Fair and Congress in the United States which is being held on the 8th-10th August. The annual event is a purchasing show drawing conventional distributor networks, group purchasing organizations, integrated delivery networks, hospitals, imaging centres, private practice facilities.  Welcome visit BenQ Medical Technology  at Hall C/ Booth 2428. Here you can find all medical equipment and the latest product inventions from experts all over the world.

BenQ G1最輕薄翻轉螢幕大光圈相機 台灣區上市宣傳展開 (BenQ begins publicity in Taiwan for G1, most compact swivel-screen bright-lens camera)

BenQ推出「全球最輕薄翻轉螢幕大光圈類單眼」G1新機，具備F1.8超大光圈、3吋92萬畫素翻轉螢幕、最輕薄機身，由於輕巧易攜，並具備自拍翻轉螢幕，因此封號「女王自拍機」！自上市以來，BenQ 台灣區陸續操作上市發表會、平面/廣播/網路/通路廣告、網路口碑、展場話題、通路體驗活動等，企盼能持續增加產品與品牌的拉力，創造銷售佳績！

BenQ introduced its new G1, the world’s most compact swivel-screen bright-lens DSLR camera. The G1 boasts a F1.8 extra-large aperture, 3” 920K-pixel swivel-screen display, and an incredibly light and slim casing. Due to its compactness, and the ease with which it can be used to take self-portrait photos, it has been called “the queen’s camera”. Since its introduction, BenQ Taiwan has held a product launch; run print, broadcast, channel, and online advertisements; built online word-of-mouth; showcased it at exhibitions; and organized hands-on events in the channel—all in the hope of continuing to increase the drawing power of the product and brand, driving great sales.

BenQ贊助無限創造DNA [演唱會幕後之王]主腦公開展 (BenQ sponsors B'!nL!ve B'!ns!de: The Making of A Super Concert public exhibition)

當快樂科技遇上創意文化，將展現更多元而耀眼的風貌！BenQ秉持「享受快樂科技」品牌定位，積極推廣文創產業，贊助2012相信音樂無限創造DNA [演唱會幕後之王]主腦公開展，透過BenQ顯示科技栩栩如生的影像表現，帶給觀展民眾更高品質的視覺娛樂饗宴，體驗五月天將諾亞方舟開進北京鳥巢，及劉若英、梁靜茹、丁噹、范瑋琪、FIR演唱會背後的精彩歷程。

When delightful technology meets creative culture, greater diversity and brilliance results. BenQ maintains its “enjoyment matters” brand positioning, and is actively promoting cultural industries, recently sponsoring the B'!nL!ve B'!ns!de: The Making of A Super Concert exhibition, using BenQ’s imaging technology to give visitors a higher-quality visual entertainment experience. They were able to enjoy the Taiwanese band Mayday driving a mockup of Noah’s Ark into the Beijing National Stadium, as well as exciting behind-the-scenes look at concerts by other well-known Chinese-language musical performers.

BenQ G1隨我玩拍體驗車，全台體驗活動開跑 (BenQ G1 touring van brings hands-on opportunity to more people around Taiwan)

2012台北應用展BenQ G1女王自拍機，隨我翻轉的自拍功能讓逛展民眾印象深刻、並創下銷售佳績。為讓全省民眾皆能親身把玩F1.8超大光圈、3吋翻轉螢幕、輕薄時尚機身的G1，「BenQ G1隨我玩拍體驗車」即日起至9/16日將巡迴BenQ全台灣銷售通路，想體驗G1隨我翻轉自拍利器的民眾千萬別錯過。

The G1, with its swivel-screen feature so ideal for shooting self-portrait photos, impressed the public at the Taipei Computer Applications Show, and also achieved excellent sales. To give members of the public throughout Taiwan a chance to play with the stylishly svelte G1’s F1.8 large-aperture bright lens and 3” swivel screen, the BenQ G1 touring van will be making stops at BenQ sales channels all around the island. Anyone who wants to try out the G1 for themselves shouldn’t miss it.

BenQ 台灣區電競螢幕DIABLO3尬機體驗會 邀請DIABLO暗黑教父-施文彬現場分享破關密技 (BenQ Taiwan gaming monitor hands-on event welcomes Diablo ace demonstrating power leveling tricks)

BenQ台灣區持續推廣電競螢幕，這個暑假BenQ邀請玩家再次經歷最淋漓盡致的電玩新體驗! 於大考結束後7/6舉辦「BenQ 電競螢幕DIABLO3尬機體驗會」，讓玩家們透過專為玩家而生的BenQ電競螢幕，體驗今夏最火熱的線上遊戲DIABLO 3 (暗黑破壞神3，以下簡稱D3)。體驗會現場並邀請到電競圈知名的DIABLO暗黑教父-施文彬老師到場分享破關密技與對電競螢幕的全新體驗！施文彬老師身為Diablo 的骨灰級玩家，對遊戲的熱情與電競設備的堅持相當知名，本次特別為了BenQ電競螢幕出席並給予高度肯定，現場玩家樂翻天，在精采的尬機體驗後，更加肯定BenQ獨家黑平衡模式功能能精確表現細節，可說是玩家的加分利器！

BenQ Taiwan continues to promote its gaming monitors, and this summer vacation it invited gamers to experience the ultimate in gaming once more. On 6 July, just after finals were over, BenQ held a hands-on event featuring Diablo 3 on a BenQ gaming monitor, giving gamers a chance to experience the summer’s hottest online game, Diablo 3, on a BenQ monitor made expressly for gamers. Well-known Diablo master Michael Shih was on hand to share some tips for getting past levels, as well his experiences in using a gaming-centric monitor. As a Diablo ace, Shih is renowned for his passion for gaming and demanding attitude toward gaming equipment. On this occasion, he made a special appearance on behalf of BenQ’s gaming monitor, giving it a strong endorsement. The gamers in attendance were overjoyed, and after the exciting experience, were even more effusive in their praise for the ability of BenQ’ exclusive black-balance mode to precisely render on-screen detail, giving users a vital edge in their gaming endeavors.

BenQ 台灣區 W7000劇院投影機 廣宣活動分享(BenQ Taiwan marketing campaign for W7000 home theater projector in full swing)

為了讓更多消費者瞭解BenQ首款3D Full HD家庭劇院投影機如臨現場般地氣勢磅薄，BenQ台灣區為此接連發動針對消費者深度溝通的廣宣攻勢，首先透過持續曝光於專業影音雜誌的廣告，以增加專業影音與W7000的高連結度，同時藉由專業影音雜誌專訪專業人士，以增強專業影音與W7000以及BenQ品牌的深度記憶，近期更運用消費者體驗活動，邀請專業影音發燒友親臨體驗W7000，不但透過面對面的實際體驗活動來縮短與精準消費者的距離，而且在口碑行銷上也能透過持續討論進而增加關注度。

To enable more consumers to understand the incredibly immersive viewing experience provided by BenQ’s first 3D Full HD home theater projector, BenQ Taiwan initiated a full-bore publicity campaign aimed at communicating in depth with consumers. First, it used the sustained exposure provided by advertisements in audiovisual specialty magazines, in order to add to the strong linkage between professional audiovisual equipment and the W7000, while simultaneously drawing on interviews by the magazines’ experts to reinforce the professional image of the W7000 and BenQ brand. Recently, BenQ Taiwan has organized consumer hands-on events, inviting AV equipment aficionados to experience the W7000 first-hand. Not only do such hands-on events effectively help bring BenQ closer to consumers, but subsequent discussion can create word-of-mouth marketing, and add to the attention that BenQ receives.