WiT Facebook粉絲團社群經營榮獲2016第十屆「傑出公關獎」/ WiT Facebook Group wins prize as outstanding PR campaign

BenQ WiT Facebook 粉絲團社群經營，於6/17日獲頒2016「傑出公關獎」數位溝通類優異獎。「傑出公關獎」每兩年評選一次，2016年吸引近96件專案角逐10個類別的獎項，堪稱公關業界年度盛事。

得獎評語為：精準的事前分析，且極為熟練地運用數位媒體溝通產品的內容特色，善用各式數據說明和展示產品的優勢，有效提高品牌的價值，解決產品訂價較高的不利因素，並且能結合實體活動，創造出社群分享效益，頗為成功。

BenQ's WiT Facebook Group won a Public Relations Award on June 17 for outstanding achievement in the digital communications category. Organized by the Foundation for Public Relations, the Public Relations Awards are given out every two years, and the competition is one of the premier events in the public relations industry. This year, the event drew 96 entries vying for prizes in ten categories.

The citation of the award remarked on the BenQ campaign's insightful pre-campaign analysis, extremely practiced use of digital media for communicating product features, skilled application of various data to explain and demonstrate product advantages, effective enhancement of the brand's value, and satisfying circumvention of the disadvantages posed by the product's relatively high price point, as well the online campaign's integration with offline events and ability to drive sharing of the campaign message in the online community—all of which made the campaign a notable success.