2014年2月10日 星期一

BenQ投影機Q4在歐洲再創佳績 (BenQ Continuous strong sales performance of projectors in Europe in Q4 2013)


BenQ投影機Q4在歐洲再創佳績,在1080p機種部份Q4達到32%市佔率,並縮短與主要競爭對手的差距。


We are #1 in 1080P projector in Q4 with 32% SoM. Thanks for the great team work to achieve this target.
>30% is not just a hope anymore, we are in a very good position to grab share from other 2nd tier brands.
This is also the first time we shorten the gap with Epson to be less than 5%. We will make the gap smaller and smaller
as long as we follow our strategy setting and execute step by step, we will challenge the #1 projector brand very soon.

Summary
17.6% SoM, YoY +3.5%, QoQ +3.1%
First time to be #2 by value
13 countries in #1 position
#1 in 1080p, ST, SVGA segments.
Growth in UST, XGA and SSI LED.
Decline in 4000AL+ and WXGA segment.

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