2015年8月16日 星期日

BenQ XR3501 曲面電競螢幕曼谷火辣上市 (BenQ XR3501 Curved Gaming Monitor Launch in Bangkok)


八月初,BenQ XR3501 曲面電競螢幕在曼谷舉行上市發表會,58家媒體與業務合作夥伴前來參加。當場體驗四款遊戲在曲面螢幕上的魅力。


Date: August 4
Venue: Eastin Grand Hotel Sathorn, Bangkok
Key message: BenQ launches the world’s first curved gaming monitor XR3501 with 35”, 2000R ultra high curvature, and 144 Hz for ultimate immersive gaming experience
58 attendees from media and business partners
51 media from 35 publishers (8 from print, 24 from online, 3 from TV stations)
7 business partners from WTG and JIB
2 TV interviews with Pattakorn (one is IN TV, the other is Voice TV21)
4 games for product demo (TTL is 8 units)
Project Car with 3-in-1 (Racing)
BattleField 4 with 3-in-1
Witcher
Assassin’s Creed
Observation
Good to have GIGABYTE and TT to support powerful PC and gaming gears
BattleField 4 with 3-in-1 setting can’t support 144Hz function due to graphic card limitation  DON’T run BattleField 4 on 3-in-1 XR3501, only demo BattleField 4 with one unit
Good to have MiTH to assist product demo and introduction, the team leader is quite supportive and presentable  Better to leverage his gaming knowledge for gamer gathering
MC is proactive to have good interaction with MiTH team leader during product demo session, it’s good to invite media to experience XR3501 and share comments to all media
Nice to encourage media to have event postings on their facebook, people who gain the most “likes” within 30 mins can win a RL2455HM (winner got 144 likes within half hour)
We learn from media that Acer and iMobile hold launch events at the same day and timeslot, it may not impact our event attendance this time but must avoid happening again
(Acer for notebook, iMobile for Android phone)
Most media show their high interest on XR3501 (concentrate on product demo and test XR3501 in person)

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