BenQ亞太業務區家用投影機行銷活動開跑 (BQP launched the key campaign for W1070+/W1080ST+ home video projector in Q2 – Reconnect your family with home video projector)

今年六月，BQP準備了微電影行銷素材，鼓勵消費者陪伴家人，而擁有BenQ家用投影機更是助力。這個微電影在澳大利亞，日本，韓國，泰國和印度播放，創造超過百萬的瀏覽次數與媒體聲量。



In June, BQP prepare a video story to re-engage target audience why they need a home projector. We tell the story though a family approach and to remind that spend the quality time with your family – even just watched a movie or sport game together, let’s laugh, cry together with BenQ home video projector!

The video had been localized to 5 countries include Australia, Japan, Korea, Thailand and India, we spread the video story via youtube and facebook.
Campaign started from 8 June till 30 June, during 3 weeks, we generated total 1.33M views from 5 countries and create great voice from it.

 Youtube – 864K views in total,  Ave. minute watched 1’10” (full video 1’30”, almost 77% of the video)
Visit the video from here:

　 Video
AU version https://youtu.be/-RaSzcv9ntg
JP version https://www.youtube.com/watch?v=km_wsWtvSHs
KR version https://youtu.be/0k1dm91l1lQ
TH version https://youtu.be/Swvdhm1bChM
IN version https://youtu.be/uqQx1f78Hiw

FB posts, 465K views+203K engagement in total. During the campaign, we shared a new post to promote Reconnect family video by every 5 days to refresh the page.
Thailand showed excellent engagement from the video post(107K views v.s 114K engagement), it’s positive result with strong reaction.