2014年6月18日 星期三

BenQ遊戲顯示器出戰 IET,助世界電競高手巔峰對決 (BenQ gaming monitors in the spotlight at IET, helping world-class gamers as they vie for championship)


4月27日至29日,經過三天的激烈鏖戰,由BenQ電競遊戲顯示器提供顯示裝置贊助的義烏國際電子競技大賽(簡稱IET)順利落下帷幕,本次大賽通過各部門的協調努力,以較小的投入,取得了較好的傳播效果,各類媒體的綜合傳播影響受眾達八千萬人次,央視CCTV5新聞報導中BenQ形象醒目出境。

From 27 to 29 April, after three days of intense battles, the International Esports Tournament (IET), which BenQ sponsored by supplying our gaming monitors for matchplay, came to close. Through the coordinated efforts of many parties, relatively few resources were expended to achieve better media coverage. A variety of media reports received a total of 80 million views, with a news report in which BenQ was featured and that aired on the CCTV5 TV station being especially noteworthy for the very favorable coverage it provided.

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