因為充滿魅力BenQ G1數位相機的新上市，我們創建了一個迷你網站，舉辦線上行銷活動吸引消費者體驗G1。透過六部短片，消費者更加理解了G1的功能與魅力！
In order to promote G1’s whole new interface lively and highlight its powerful features, we prepared a G1 mini-site together with Facebook campaign to attract consumers to experience G1 online.
Consumers were encouraged to watch 6 interactive videos highlighting different features of G1; they just follow the cue and practice it online, then, see the excellent photos taken by G1, which also disclose the beauty of life they’ve longed for. The short mental quiz mixed with G1 function introduction make the campaign more interesting, which also resulted in 3,525 participants from the Middle East in Nov. Meanwhile, BenQ Middle East also earned 2,400 new fans and had 2,500 people talking about this on their Facebook Page.
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