2012年8月19日 星期日

BenQ北美業務區七月活動總覽 (BenQ Americas July 2012 Marketing Communications)



七月裡,BenQ北美業務區的社群粉絲增加、並在InfoComm 2012 等展中獲得多項產品獎項,並深耕與零售商的關係來促進銷售!
  • While July is typically a slow month due to summer vacations and few events, BenQ online traffic stayed strong!
    • Facebook fans in July was 7204, 28 day rolling impressions on 7/31 was 83,576
  • Continue to receive product awards - with more to come in August
    • rAVe Best of InfoComm 2012 - Best New Classroom Projector for BenQ Laser Projectors
    • Home Theater Top Picks – W7000 3D DLP Projector
  • Focus on developing in-store and online product displays and information
    • Created end caps for 40 Fry’s electronics stores
    • 67% increase in visits to BenQ product information on Webcollage (tool for retailers to access content to display on their websites)
    •  Total of 14 retailers accessing information on 18 BenQ products through Webcollage


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