BenQ投影機參與法國巴黎嘻哈盛會 (Projectors product sponsoring during exhibition The World of Hip Hop, Design and Street Art in Cultural Institute in Paris, France)

BenQ投影機參與法國巴黎舉辦的嘻哈盛會，我們與專業影音合作夥伴共同參與這個為期三個月的盛會，預估總參與人次將達到十二萬，有效提升品牌曝光。


amazing collaboration with l’IMA as for the Hip Hop exhibition.
9 x SU917
3 x MX842UST
3 x MW843UST
Please see installation on picture here : http://we.tl/CcAcucCdB6

We invited customers , dealers and installers PRO AV to the inauguration last night to show them the BenQ expertise.
It’s an aggressive strategy for visibility and communication consequently we have a huge visibility in media.

Here are some details for reminder :
Location: Cultural Institute of Paris (Arab World Institute) – one of the the largest cultural institute in Paris – presided by former Minister of French Culture (and led by the winner of french music awards of 2015)
Subject: the world of hip hop, design and street art - this is the cultural event of the spring in Paris
Partners: Radio (Mov, Radio France), TV and press
Date : 28th april – 26th july 2015
1. Audience: 40 000 visitors per month during exhibition means around 120 000 visitors
2. Visibility:
Online :
-mention of BenQ on website as a partner (‘’official supplier’’)
Offline:
-exposure of projectors during the exhibition
-BenQ logo on all official documents (large exterior panel, flyer, logo on internal display, panel on the subway)
-mention of the partner brand on radio by the president of Institut and by the artist