愛很簡單 從投開始 爆紅微電影 你看了嗎？ (Have you seen the short film we made to promote our short-throw projectors?)

為了提升一般消費大眾對投影機的認知度(awareness)、擴大家庭對投影機的購買需求，我們運用家庭題材，以情感面、能夠引發共鳴的故事來打動消費者，以期縮短投影機與他們之間的距離感。因此，以「愛很簡單，從投開始」為年度傳播訴求，不論是家人之間的相處或是親情之間的維繫，都是不同愛的表達，而且我們也從消費者的行為模式觀察到，很多夫妻在不同的婚姻關係狀態下會面臨到不同的問題，因此我們希望透過投影機將這些愛凝聚在一起，讓對方感受到暖暖的心意與關懷。這波campaign期望藉由家庭議題來提升BenQ投影機的品牌高度，因而訴求以夫妻之間的相處為探討主題，進而發展出戀家人的概念－就算是家人，也要繼續當戀人，來拍攝微電影，並特邀藍正龍與張鈞甯擔任BenQ投影機系列年度代言人。
• 第二支糖婚篇與第三支錫婚篇微電影，即將於月底上線！保持關注、不要轉台！
• 兩位代言人的記者會亦於2月6日舉行，假ATT 4 Fun戶外體驗屋！有機會與代言人一同親身體驗！
• 戶外體驗屋亦於2月5日展開到2月15日，假ATT 4 Fun！歡迎週末攜家帶眷一起去活動現場體驗！

To raise awareness of short-throw projectors among typical consumers and increase demand among families for a home projector, we drew on family-related subject matter to make an emotional appeal to consumers in a short film that conveyed how a short-throw projector can bring us closer together. The short film, whose Chinese title "To love is simple, just start at the beginning" plays on the fact that the character for “beginning" in Chinese is pronounced the same as the character for the "throw" in “short-throw”, vividly evokes the message we’re communicating this year. The interaction among family members, and the shows of affection among loved ones, are all expressions of love.
We have observed from consumer behavior patterns that many married couples must deal with widely different issues depending on the state of their marriage. We hope to use projectors to bring their love back into focus, to help them sense the warmth and caring they are trying to convey to each other. This campaign aims to draw on the family theme to enhance the BenQ projector brand, and therefore we are seeking to use the theme of husbands and wives getting along with each other as a starting point. We developed this idea into the concept of family love: even if a spouse is “just” a family member, we must continue to think of them as lovers as well. We created the short film, and invited actor Lan Chen-lung and actress Janine Chang to serve as spokespeople for BenQ projectors for the year.

A second and third short film will premiere late this month. Don’t miss them!

A press event featuring the two spokespeople will take place on 6 February at the ATT 4 Fun shopping and entertainment complex. Members of the public who attend will have an opportunity to experience the films for themselves alongside the spokespeople.

An outdoor product hands-on demo will run from 5 to 15 February outside the ATT 4 Fun shopping and entertainment complex. Members of the public are invited to come with their families to experience BenQ short-throw projectors for themselves.