BenQ台灣訴求GP2迷你投影機可以將生活的美好，透過分享，讓自己的生活變得更加豐富及多彩多姿，從產品故事、網路口碑、體驗活動、到通路展示等廣宣規畫，繼邀請台灣知名旅遊美食作家葉怡蘭分享透過GP2重現旅行的美好之外，更持續透過不同領域的部落客，包括旅遊達人工頭堅、珠寶設計師Nancy、藥師吉米、室內設計師Aiko與商業攝影師KJ等，分享體驗GP2所帶來的彈性、輕巧、操作簡單，並且應用在工作上隨時與工作夥伴討論、以及生活上與朋友分享點點滴滴的美好時刻。
BenQ is communicating the message that the GP2 pico-projector can enrich and add excitement to life by making it easy to share experiences. To do this, it is drawing on everything from the product story, online word-of-mouth, and hands-on events, to publicity campaigns such as displays in the retail channel. A further move made recently was to invite well-known local travel and dining writer Yilan to share her travel experiences with the help of the GP2, then followup by asking bloggers in different fields—including travel expert Ken Worker, jewelry designer Nancy, pharmacist Jimmy, interior designer Aiko, and commercial photographer KJ—to share their first-hand experiences with the flexibility, easy handling, and intuitive operation of the GP2. They related how they found the GP2 useful in their work, allowing them to display and discuss visual material at any time with colleagues, and how much enjoyment they derived from sharing photos and videos with friends using the GP2.
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