BenQ 3D聯網黑湛屏LED液晶X系列首波電視廣告將於今日熱映！針對目標消費群—擁有3~7歲小孩之爸爸，X系列透過最方便的聯網分類、免費的遊戲下載、以及卓越的3D表現，將帶給家庭更輕鬆、更非凡的娛樂生活。
鎖定目標消費群忙於工作之餘，仍渴望把握住每天短暫的休息時間，讓親子間的情感不斷升溫，因此廣告影片中強化此情感訴求，並維持BenQ廣告一貫的快樂調性，以令人好奇的”小爸爸”為引子，用出乎意料的趣味手法表現”從Daddy變成Buddy很簡單”，傳遞BenQ 3D聯網黑湛屏LED液晶X系列，將帶來更輕鬆的數位家庭娛樂生活！
The first wave of TV ads for BenQ’s 3D LED-backlit VA-LCD X series monitors have aired. Targeted at fathers of children aged 3 to 7, the X series offers a convenient integrated cloud media platform with categorized content and free downloadable games, along with superb 3D performance—giving families more accessible and enhanced entertainment options.
The targeted consumer group consists of fathers who are busy with work but nevertheless hope to make the most of the time they have with their children, building their relationships. As a result, the TV commercial emphasizes this emotional appeal, while maintaining the customary cheerful tone of BenQ’s advertising. The ad features an intriguing lead-in mentioning a “little daddy”, then follows up with the surprising playful idea that “it’s easy to go from daddy to buddy”, communicating the idea that BenQ’s new monitor is not only a great way to access fun digital entertainment for the whole family, but also helps bring parents and children closer together.
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