BenQ投影機在中國大陸獲2011管道選擇金獎(BenQ projectors win award in China as the first choice of channel vendors in 2011)

近日，SP管道發展研究中心發佈2011年IT管道策略研究報告，BenQ榮獲「2011投影機管道選擇金獎」，這也是自2008年起，BenQ第三次獲此殊榮。


BenQ投影機不僅僅為管道經銷商提供最優質的服務和產品，也給管道代理商帶來了管道開發及維護的經營思路，不斷進取，將自己的管道培養成為當地數一數二的金牌代理，彼此相互信任，相互依賴，共同取得長足的進步，相信BenQ投影機的管道之路將會越走越寬廣，越走越明亮！

Recently, China’s SP Channel Development Research Center released its report for 2011 on IT channel strategies. BenQ was cited as “Channel’s First Choice in Projectors Gold Medal, 2011”. This marked the third time that BenQ has won the award since 2008.

BenQ is not only providing channel distributors the best service and product quality with its projectors, but it is also giving sales agents operational concepts grounded in channel development and maintenance, showing them how to constantly advance and make themselves tops in their field. BenQ is building relationships built on mutual trust and interdependence, jointly laying the foundation for sustained progress. Certainly, BenQ’s presence in the projector channel will gain increasingly greater breadth, and its prospects are bright.

愛的麵包魂星馬熱映(Soul of Bread is on in Singapore and Malaysia)

關係企業得藝影視出品的「愛的麵包魂」現於星馬地區熱映中。BenQ新加坡的facebook粉絲專頁也為其大力宣傳。






The Soul of Bread produced by BenQ Group company, Double Edge Entertainment, was on in Singapore and Malaysia in March. BenQ Singapore highly promoted this Taiwanese movie on Facebook Page, and also conducted a joint promotion with local movie publishers and U-weekly newspaper. BenQ photo scanners are sponsored as incentive gifts to encourage more people to watch “Soul of Bread”.

快來看BenQ產品demo影片(Product Demo Videos: GH700, GP2, W1200 and XL2420T)

為了向通路夥伴更確實的傳達BenQ各項產品的關鍵功能和特色，我們拍攝了BenQ GH700、GP2、W1200、XL2420T的介紹影片。
影片連結：
GH 700
http://www.youtube.com/watch?v=o_J9YqiQH60&feature=youtu.be
XL2420T
http://www.youtube.com/watch?v=8OhPHnsGZ_I
GP2
http://www.youtube.com/watch?v=-RNeeoBrM-A
W1200
http://www.youtube.com/watch?v=tpuD5zq0M_M


To well communicate BenQ product applications and key features to NS and channel partners, RO is planning product demo videos for every new model. This month 3 product videos were done by BLM Gavin and Eason. We also encourage NS to create your own videos in local language, and to share them on Youtube, which enable more people to understand our products. Here we also shared the XL2420T one done by BenQ Australia with Team Immunity, a famous local game league's help.

BenQ在泰國舉辦經銷會議(Fly High with BenQ - BenQ Thailand Dealer Seminar 2012)

為鞏固在泰國的經銷商夥伴關係，BenQ於3/16,17舉辦了經銷商會議。BenQ全產品線的經銷商都前來參加，互相交流心得感想，尋求更佳的商業機會。

Gathering 105 guests from Bangkok and Up-Country of Thailand, BenQ Thailand reinforced the relationship with corporate dealers and strengthened their' confidence on BenQ in the dealer seminar on Mar. 16th and17th. Full range BenQ products including projectors, IFP, LCD monitors and digital cameras were presented, while in-depth product training was arranged. Among them, SmartEco technology, UST projectors with IWB solution and IFP were much appreciated; and all expect a better business opportunity soon. After the whole day meeting, all guests enjoyed the Thank You Party in the evening. A CSR activity, reef planning, was arranged to show BenQ's concern of environmental protection.

BenQ在泰國進行記者會(Media Group Interview in Thailand)

配合Adrian前往泰國出差之故，BenQ邀請當地媒體以及IT雜誌共同前來進行採訪，向大眾傳達BenQ的未來策略、產品趨勢和未來業務目標。




During Adrian's business trip to Thailand, BenQ Thailand invited major local newspapers and IT magazines to have a group interview on March 15th. BenQ business goals, product trends and our strengths were well communicated. BenQ RL gaming monitors and GP2 mini-projectors were highly appreciated when seeing blooming gaming cafes and iPhone/iPod users in Thailand. BenQ Thailand country head Kevin and Sales & Marketing head, Pattakorn also shot for 30%+ sales growth target in 2012.

Besides, Pattakorn was interviewed by Education Living magazine and Business Plus magazine to talk about SmartEco technology and BenQ's projection solutions.

BenQ參加越南教育研討會(Educational Seminar in Vietnam)

3/23，BenQ參加了位於越南的教育相關研討會，我們的產品以研討會和roadshow的形式展現在大家面前。

On March 23rd, BenQ participated a training seminar organized by one key education SI in Vietnam. SmartEco technology and a projector lineup were introduced and live demonstrated to 100 persons from 28 branch offices. BenQ's recent progress was presented by Eric and we got very positive feedbacks from the participants. A series of school road show is under discussion to seize more business opportunities.

BenQ參加新加坡iCTLT 2012(iCTLT 2012 in Singapore)

BenQ參加新加坡iCTLT 2012教育展，超過11000名當地及海外的教育相關人員前來參觀，BenQ Smart Eco和藍光投影技術均為這次的亮點。

BenQ Singapore attended iCTLT 2012 (International Conference on Teaching and Learning with Technology) in Singapore from Mar. 29th to 30th. Over 11,000 attendees from local and overseas delegates from education sector joined this event for seeing the update-to-date educational technology. Projectors with the SmartEco technology and BlueCore light engine were the focus of BenQ product showcase. Through this occasion, BenQ Singapore reached out to the educational sector and landed some leads for future businesses.

BenQ參加杜拜GESS展覽(GESS Exhibition 2012 in Dubai)

為和中東教育投影市場建立更強的連結，BenQ參加了GESS展覽，吸引5000位教育從業人員前來參觀。所有BenQ投影機系列皆有展出。





To network with decision makers in Middle East's education sector and increase their share of mind for BenQ projectors, BenQ Middle East attended GESS 2012(Gulf Educational Supplies & Solutions) in Dubai from Feb. 28th to Mar. 1st. GESS is the only exhibition covering the entire educational solution spectrum in the Gulf region with over 250 exhibitors and about 5,000 education professionals, including teachers, principals, deans, professors and VAR/SI from countries like Saudi Arabia, UAE, Jordan, Iran, India, China, Egypt, Kuwait, Oman, Qatar and many more. A full-range of BenQ projectors was showcased in the event. Among them, SmartEco technology and interactive white board were live demonstrated with MX850UST and MW860USTi. Besides, GP2 mini projector impressed the consumers with its portability.

BenQ亞太區粉絲新加入(Over 4K New Fans LIKE BenQ GH700 in Indonesia)

BenQ亞太區印尼粉絲專頁針對GH700舉辦的攝影活動吸引274張參賽照片，並增加了4000位新粉絲。





How to attract more people to know about BenQ GH700? Besides live demonstrated all BenQ DSCs at FOCUS Image Exhibition, BenQ Singapore also arranged a photo contest to encourage visitors to take nice photos with GH700. Participants took photos and submitted the best one to join the contest. All the photos were post on BenQ Indonesia Facebook for public to vote for the best one. Through this 2-week contest, 274 photos were shared and more than 4K fans were invited to give a vote and of course, became BenQ fans!

GH系列數位相機在中東上市(GH-series DSC Road Shows in UAE and KSA)

GH系列數位相機在中東上市了！現在已經能在各銷售點買到BenQ GH系列數位相機，成功實現time-to-volume的動作，帶給顧客絕佳購物體驗。



BenQ Middle East successfully launched GH600 and GH700 in UAE and KSA in Q1, at major 3C retail stores and Mass Merchandisers, you can see BenQ DSCs decorated with nice POSM. 17 road shows were conducted, which enabled users to try out our GH700 and understand its key features with promoters' help. BenQ Middle East not only successfully achieved their Q1 time-to-volume target but also provided a very nice shopping experience to customers.

GP2亞太區臉書活動上線(GP2 Rocks The Party Facebook Campaign is On!)

現在來到亞太區facebook粉絲專頁，就能體驗「GP2 Rocks The Party」，讓GP2陪你在各種場景中愉快狂歡。

“GP2 Rocks The Party” APP campaign is on BenQ Club now. Whenever, wherever you could always have fun with GP2! With this campaign, fans could host their online theme parties with GP2 and send invites to their friends. For every 5 friends come to join the party, the host got a chance to win one GP2. It challenges your friendship; guess how many people will come to your party? And who is your best friend?
In an interesting way, we communicate that GP2 is an excellent party companion, and with it, you could bring lots fun to friends wherever you go.
Period: Mar. 27 ~ Apr. 22 https://apps.facebook.com/benqgptwo/

BenQ GP2印度上市(BenQ India launched GP2 mini projector)

三月底，我們在印度舉行了GP2的上市發表會，超過50位媒體朋友前來親身體驗。

BenQ India held GP2 launch event in Delhi on Mar. 28th. More than 50 attendants from 35 different media including bloggers attended this event. GP2 was showcased in 4 different settings, large screen format, iPod connectivity, corporate usage like PDF and MS Office files in USB and PC connectivity and movie playing.

GP2話題無國界！(GP2 Continues to Be a Regional Hot Topic !)

GP2接連在澳洲、日本、韓國的新聞媒體、部落格曝光，功能性大受使用者好評。包括澳洲Taday、日本BCN、ASCII等。

GP2 was presented in Today, a breakfast TV program which runs everyday in Australia nation-wide. During the show, GP2 was described as “iPhone Projector” and demonstrated with iPhone.Click to see the footage.
Meanwhile, BenQ Japan and BenQ Korea continue to invite IT/3C bloggers and opinion leaders to give product reviews from an users' point of view. With different usage scenarios, GP2 product features were introduced in very details.
Blogger's review from Korea: small & light weight, mirror function thru HDMI connection are appreciated
BCN and ASCII review from Japan: applications such as projection in a small room or at a business meeting, play game, watch movie and connect to Mac were introduced.

BenQ電競顯示器road show在菲律賓(Gaming LCD Demonstration to PC DIY Power Users in Philippines)

3/17到25日，BenQ參加了菲律賓電腦組裝賣場舉辦、以體驗電競遊戲為主的road show，2500位觀眾前來體驗。


From March 17th to 25th, BenQ participated two PC DIY power users' road shows in SM South Mall and SM Manila respectively. XL2420T and RL-series were demonstrated with Counter Strike and StarCraft II lively on-site and introduced to the participants. Around 2,500 PC DIY users joined this event and experienced the excellent features of BenQ gaming monitors. With this kind of joint promotion, we expect to reach more power users and enhance BenQ image in their minds, which also help increase our gaming LCD sell-out numbers.

Sudden Attack賽事選用BenQ電競顯示器(Sudden Attack Champions League Product Placement)

除了知名射擊遊戲CS之外，韓國玩家也將BenQ XL、RL系列電競螢幕運用在Sudden Attach這款FPS遊戲的賽事中。





Besides Counter Strike League, starting from March 5th, BenQ Korea also loaned 6 pcs of XL2420T and 20pcs of RL-series for Sudden Attack Champions League conducted by Nexon, Korean game publisher, in Yongsan Stadium, and broadcasted by CATV(Ongame.net).  Sudden Attach is the most popular FPS game in Korea, and the tournament will continue till June 18th. During this period BenQ logo together with XL2420T are getting good exposure to total more than 1M audiences(Live and replay) and on-site gamers.

XL2420T於韓國Special Force II遊戲中現身(XL2420T Product Placement in Special Force II in Korea)

從3/8-28，所有韓國玩家都會在Special Force II看見BenQ XL2420T的身影。擁有一百萬玩家的Special Force II為我們帶來高曝光，而相關的遊戲雜誌也以全頁篇幅來介紹這款專業電競顯示螢幕。



From March 8th to 28th, when playing Special Force II, all Korean gamers saw BenQ and XL2420T video hanging high in a billboard inside the game map. Special Force II is the 2nd popular FPS game in Korea with 1M members. BenQ Korea cooperated with CJ E&M (Netmable), the game publisher, to have XL2420T product and video placement inside the game, and also one event page to introduce XL2420T to the gamers.

2012 Q2 健康安全季 活動快報(2012 Q2 campaign focuses on health and safety)

2012 Q2，熱情計畫- 健康安全季，我們安排了各項健康的活動，如健康BenQ擁抱樂活、健康BenQ擁抱舒壓、健康BenQ擁抱自然、健康BenQ擁抱工作、健康BenQ擁抱濱海....等，另外搭配推出安全講習與訓練活動，健康體適能檢測、健康安全消防講習、健康安全CPR急救訓練等系列活動，就等你來參加，和BenQ一起展開健康安全的翅膀！

A campaign with a great deal of passion behind it is running during the second quarter of 2012—the “Health and Safety Quarter”. We have arranged various health-related events, focusing on areas such as LOHAS, tension relief, outdoor activity, healthy work habits...and so on. In addition, safety workshops and training classes are also planned, complementing these events—examples of programs that await your participation include fitness testing, fire safety, and CPR. Join BenQ in seeking greater health and safety for all.

幸福BenQ愛一起2012 Q1春遊精彩回顧(A look back at BenQ’s spring trip for 2012)

3/24當天一早雖然有點陰雨綿綿，但下午立刻艷陽高照，是個適合出遊的好天氣呢！BenQ總部同仁一行人來到北海岸金山野柳一帶，在雕塑作品間沾染藝術氣息、和海豚共同玩耍、並一起朝著夕陽奔跑， 在精心安排的活動中感受到許多驚喜，寫下了動人的回憶！

On March 24, though it was drizzly in the morning, the sun quickly appeared in the afternoon, making the weather just right for a trip. BenQ colleagues at headquarters ventured to the Yehliu area on Taiwan’s northeast coast. They viewed works at an outdoor sculpture museum and soaked in the arty ambience, enjoyed the antics of dolphins, and frolicked as the sun set. Through the thoughtfully organized activities, they experienced many happy surprises, leaving them with some wonderful memories.

BenQ GH700在西班牙的首度評測(BenQ first DSC Product Review in Spanish)

日前一位哥斯大黎加的部落客發表了西班牙地區BenQ相機的首篇評測。她對優異的畫面表現和隨手可得的乾電池配置讚不絕口，認為GH700是想要快速拍出好照片的消費者的選擇。

Our first DSC product review in Spanish was done in Costa Rica  by an end user and published in her blog and facebook page. The  Main points the reviewer pointed out were:
With a little zoom, the background looks blurred  giving a professional touch to the picture.
These pics were taken by her sister who doesn’t know about photography  and they look incredible.
Recommneded for people who like to take fast and beautiful pics.
Even though the batteries are AA, if I run out of them, I just buy and don’t have any moment without taking pictures.
The review can be seen in www http://www.stefaniegomez.com/

BenQ在中美洲展開宣傳(BenQ Central America Events)

今年二月BenQ在瓜地馬拉展開經銷夥伴會議，來自58個公司的125人共同分享了BenQ相機與投影機的新品消息。

三月時，也針對我們在宏都拉斯的最大客戶Acosa舉行了長達六天的產品解說，讓他們更瞭解BenQ產品的技術優勢與特色，以期對未來銷售更有助益。




BenQ held in February a Floor day and Training event in Guatemala with Cubix, a Guatemalan distributor. 125 people from 58 companies from the corporate channel, distribution and retail. The Focus products were the  GP2 and the  document camera.

March Training in Acosa
This event  lasted 6 days  and was split  in two cities Tegucigalpa and San Pedro Sula . Acosa is our most important customer in Honduras and handled media BenQ with their own brand,  Cameras. Projectors and Monitors

The event concept is offer to the end user the  tools to understand the advantages of technologies through different  brands.  BenQ   has an important role in each marketing activity carried out by Acosa. During  this road show we had the opportunity to  offer special prices and focus in new products that in our region was Cameras, Projectors and Monitors:  GP2 , MP780ST and water proof camera correspondingly, which were our focus during the product during for 6 days.

BenQ floor days在秘魯(BenQ Peru Floor Days)

BenQ舉行了針對主要零售商與經銷商的第一季聚會，針對價格及市場情況溝通的聚會讓雙方關係更緊密融洽，以繼續增加BenQ在拉美的銷售成績。

 BenQ Peru carried out  in Q1 two floor days  targeted to distributors and their 4 main resellers in cities of Peru, as important as its capital, Lima. The floor days and trainings pursue obtaining the loyalty of the distributors towards BenQ . During the floor days we give away prizes to the resellers when buying our products and at the same time we offer discounted prices when they buy to the distributor. After the event, we follow up in order not to lose the relation between BenQ and distributors, which have boost our resellers purchases to the distributors in 35%. To keep the distributors informed and continue with the increase in our sales, we plan to make similar events in the coming months and grasp the largest quantity of customers as possible.

BenQ拉丁美洲業務區於哥倫比亞舉辦投影機展示會(Q1 Colombian Events)

2月份，BenQ在哥倫比亞Bogota和Bucaramanga分別舉辦了投影機的展示會，提高品牌知名度，且和經銷零售商繼續維繫良好的關係！

BenQ Colombia held an event in Bogota in February 2012. The main

50 attendees  were Executives from the  Educative sector. During this successful 

event were shown the advantages of the MP780, its different functions,

and keep our customers informed about the availability of  5 service  centers  

across  Colombia .As a result, our brand awareness among this important sector 

was increased and a few projectors were sold right after the event.

BenQ held a training held in Bucaramanga , Colombia , called “ Project your ideas with BenQ”. The attendees were Resellers and several Corporations , in total 65 people. During the training all our product lines were shown  with a focus in PRJ, displaying  in a practical way its functioning and the connection performance via Lan and wireless, as well as its benefits and advantages against the competition.

In order to show the excellent performance of our projectors, we had 5 PRJ (MS500+, MW712, MP780ST, MS612ST y el GP2) working simultaneously and  each, 

projecting  in different sides of the room.This event had a wonderful closure with 48 projectors sold for a local school. 

BenQ拉丁美洲區臉書新面貌(BenQ Latin America Facebook New Look for 2012)

在4/1號時，BenQ拉丁美洲區facebook粉絲專頁換上新裝！更貼近拉丁美洲文化外觀希望能吸引更多網友的注意！

BenQ Latin America is excited to announce it will have a new look in Facebook from April 1st. In keeping with the social media fever, BenQ decided to try a new
look fresh, funny and related to the Latin culture. The tabs were redesign and many games will be active, starting with the first one in April 15th  with the GH700.
Based on the game winners and number of shares, the 2 main winners will get our GH700. This project will continue until September, 2012.

BenQ TFE明基職業電競隊旗開得勝(BenQ TFE pro gaming team opens tournament with a victory)

3.17，由BenQ贊助的 「2012 BET全國電競巡迴賽」上海站首戰終於在上海東方數娛網吧正式進行，本屆賽事也是是BENQ TFE明基職業電競隊自成立以來第一次在廣大電競愛好者面前正式亮相，隊員們和上海三區三強進行切磋，最後BENQ TFE以4勝1負的成績奪得了上海站的冠軍，首戰告捷！希望TFE能將上海心態延續到即將到來的武漢站，預祝他們再次奪冠！

On March 17, the BenQ-sponsored BenQ eSports Tournament 2012 held its first match, which took place in Shanghai. The tournament also marks the first time that BENQ TFE has made an official appearance in front of large audience of gamers since its founding. The team competed against three top teams from the Shanghai area, and in the end, BENQ TFE emerged as the champions of the Shanghai round with a 4-1 record. We hope that TFE can extend its winning ways at the upcoming round in Wuhan, and here wish them best on their quest for a second triumph.

明基三豐明星機種 BenQTriMax 650NS系列熱銷上市 (BenQTriMax 650NS now on sale)

明基三豐醫療器材設計製造多功能手術台及手術燈，擁有超過二十年經驗的明基三豐，最暢銷的手術台機種, 包括POSEIDON Q200, POSEIDON Q100, TriMax 650NS, Dr.Max 7000等產品。

以TriMax 650NS為例,提供超低床面高度調整，由530~1,010mm 高度調整，搭配超長的床面360mm的平移行程，最適合醫生以舒適的坐姿手術施行神經外科手術。可進行的手術包括 : 顱骨切除術、頭蓋手術、椎板切除術、美容整形手術、眼、耳、鼻喉科等手術對較低體位的需要，並且也滿足微創手術的低體位需求。






BenQMedicalTech understands ergonomics and coordination for users are important. Our company makes sure TriMax 650 provides efficient workflows and ideal surgical environment for surgeons and patients. Within 2 decades working on surgical table, BenQMedicalTech not only coordinates post-operative care and patient care but also enable operating theatre flexible. BenQMedicalTech has been devoted to variable challenges and comprehensive system in order to create better operation table.
TriMax 650 guarantees Versatility and flexibility.The height adjustment from 530 to 1,010 mm provides better ergonomic working positions for physicians. The extremely low setting of TriMax 650 NS Serie operation table allows surgeons to operate comfortably during longer-time surgery, ex. MIS surgery, neurosurgery, and plastic surgery.

美若康高透氧矽水膠軟性隱形眼鏡上市(miacare Silicone Hydrogel Soft Contact Lenses On sale in Taiwan)

明基材料以「美若康」品牌在台推出隱形眼鏡，以下是相關資料：

．每日抛棄式隱形眼鏡
．透氧率高達Dk120，高於一般水膠軟性隱形眼鏡近六倍
．採用無溶劑配方，鏡片不殘留溶劑
．採用新一代抗UV材質，能使眼睛減少受紫外線傷害
．眼鏡邊緣採圓形幾何設計，使鏡片與眼球之間形成「對流開口」，讓淚液能經由圓邊弧空隙進行對流交換，減少鏡片和角膜間的摩擦機會。




miacare Silicone Hydrogel Soft Contact Lenses On sale in Taiwan
．Daily disposable contact lenses
．Silicone Hydrogel materials increase the oxygen permeability to prevent Cornea Hypoxia
．UV blocking
．Non solvent formulation,  reduce eye irritation risk
．Breathing edge lift and streamlined design

BenQ 快樂視，實現所有快樂事， BenQ台灣區春季媒體聚會(BenQ Taiwan spring media event spotlights new lineup of products for the first half of 2012)

BenQ台灣區於3/22舉辦2012春季媒體聚會，展現BenQ台灣區各產品線活躍的市場行銷，透過新聞媒體，強化與終端消費者、經銷商溝通。會中以「BenQ快樂視，實現所有快樂事」為主題，傳遞BenQ將以核心競爭力「視覺科技」的深厚基礎，結合享受快樂科技的品牌精神，以差異化產品創造多元消費者在生活中的各種快樂視覺經驗。現場展示大型液晶、液晶顯示器、投影機、數位相機春季主力新品，一次亮相2012上半年BenQ享受快樂科技新品。

BenQ Taiwan held a spring 2012 media event on 22 March, highlighting BenQ’s energetic marketing efforts on behalf of its various product lines. Through the news media, BenQ Taiwan has been able to reinforce communication to end-users and distributors. During the event, BenQ Taiwan followed the theme “Happy viewing with BenQ”, conveying the idea that BenQ is drawing on its strength in the core competitive asset of “visual technology”—complemented by the brand spirit of “enjoyment matters” and the use of differentiated products—to create delightful viewing experiences in consumers’ lives. At the event venue, BenQ Taiwan showed its major new products for the first half of 2012—large-screen TVs, LCD monitors, projectors, and digital cameras.

BenQ 3D聯網黑湛屏LED液晶X系列 首波電視廣告今日熱映，訴求3D聯網帶給家庭不一樣的娛樂生活！ 讓Daddy輕鬆變成小孩的Buddy！(30-second ad for BenQ 3D LED-backlit VA-LCD X monitor series)

BenQ 3D聯網黑湛屏LED液晶X系列首波電視廣告將於今日熱映！針對目標消費群—擁有3~7歲小孩之爸爸，X系列透過最方便的聯網分類、免費的遊戲下載、以及卓越的3D表現，將帶給家庭更輕鬆、更非凡的娛樂生活。

鎖定目標消費群忙於工作之餘，仍渴望把握住每天短暫的休息時間，讓親子間的情感不斷升溫，因此廣告影片中強化此情感訴求，並維持BenQ廣告一貫的快樂調性，以令人好奇的”小爸爸”為引子，用出乎意料的趣味手法表現”從Daddy變成Buddy很簡單”，傳遞BenQ 3D聯網黑湛屏LED液晶X系列，將帶來更輕鬆的數位家庭娛樂生活！

The first wave of TV ads for BenQ’s 3D LED-backlit VA-LCD X series monitors have aired. Targeted at fathers of children aged 3 to 7, the X series offers a convenient integrated cloud media platform with categorized content and free downloadable games, along with superb 3D performance—giving families more accessible and enhanced entertainment options.

The targeted consumer group consists of fathers who are busy with work but nevertheless hope to make the most of the time they have with their children, building their relationships. As a result, the TV commercial emphasizes this emotional appeal, while maintaining the customary cheerful tone of BenQ’s advertising. The ad features an intriguing lead-in mentioning a “little daddy”, then follows up with the surprising playful idea that “it’s easy to go from daddy to buddy”, communicating the idea that BenQ’s new monitor is not only a great way to access fun digital entertainment for the whole family, but also helps bring parents and children closer together.