Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

Knowing BenQ

Global news about BenQ product, staff activities, corporate culture and marketing activities

Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

2013年5月13日 星期一

BenQ China 超給力明基聚划算品牌團 買明基幸福雲觸屏還可抽機票 (BenQ China participates in online sales promotion, spotlighting new touch-screen monitor with plane ticket drawing)


明基天貓旗艦店於4月19日至22日參加天貓聚划算品牌團活動,更有「買滿就送」的驚喜酬賓。活動期間,購買明基新品幸福雲觸屏CT2200還可參加抽幸運機票的市場活動。

BenQ’s Tmall flagship store took part in a sales promotion on the shopping website from 19 to 22 April, offering additional giveaways as well. During the promotion, purchasers of BenQ’s new CT2200 touch-screen monitor were entered in a drawing for plane tickets.

保護眼睛 橫掃閃屏 2013明基新品不閃屏培訓會山西站 (BenQ China’s training session series on its new flicker-free monitors arrives in Shanxi Province)


2013年5月6日,龍城太原市,「保護眼睛  橫掃閃屏」2013明基不閃屏新品培訓會順利召開。 會議報告部分針對BenQ品牌、產品新策略、產品賣點及銷售思路的等方面進行了精彩分享;會議現場也針對各系列顯示器進行了情景區佈置與擺樣,豐富多彩的展示吸引了不少代理商駐足。

On 6 May, BenQ’s training workshop for our new flicker-free monitor models took place in the city of Taiyuan, China. The workshop’s report section focused on the BenQ brand, new product strategy, product selling points, and marketing ideas. Also at the workshop were demo units shown in likely usage scenarios, the lively presentation attracting the notice of representatives from numerous resellers.

BenQ China「春意盎然 好彩頭」華北春促活動分享 (BenQ China celebrates springs with sales promotions in northern China)



3月23日-4月25日,我們針對華北區不同區域及店面的銷售情況制定了不同的活動春促活動。
昭陽:以零售為主,費用有限的情況下,內部刺激銷售,進行了銷量PK。
旭日:以分銷為主,電腦城裝機店面提貨為其主要銷量來源,為刺激電腦城內裝機店面推廣BenQ中高端顯示器。
九創:以零售為主,為了提升顧客進店率及成交率,天津12家主要加盟店進行了購買中高端顯示器送保鮮便當盒的買贈活動,提升代理商和消費者雙向滿意度。

From 23 March to 25 April, we organized several spring sales promotions tuned to different regions and store types in northern China.
Zhaoyang: The focus was on retail sales. With tight budgets, we stimulated sales internally, initiating sales competitions.
Xuri: Our focus was on distribution sales rather than sales to consumers. With most sales drawn from sales to PC assembly outfits in computer malls, we worked on incentivizing such stores to promote the use of BenQ midrange to high-end monitors as system displays.
Jiuchuang: The focus was on retail sales. In order to drive consumer traffic into stores and increase the number of completed sales transactions, twelve main franchisees in Tianjin promoted BenQ midrange and high-end monitors by offering a free lunch box with a purchase, increasing satisfaction among both retailers and consumers.

明基不閃屏黑龍江省管道培訓會順利舉行 (BenQ China takes training session series on its new flicker-free monitors to Longjiang Province)


為堅定現有管道合作信心和新開發管道對明基公司的瞭解,配合新品不閃屏上市,明基不閃屏黑龍江省管道培訓會4月26日在黑龍江大慶市北國溫泉度假村舉行。總部LCD產品經理和HR配合東北分公司精心準備了這場培訓會議。會議目的是讓管道真正瞭解明基產品未來走勢,給管道有利的銷售武器,指導管道開拓網吧客戶,以及提升開拓和維護鄉鎮市場能力等專項內容。此次培訓會議取得了非常好的成績,無論是從現場回饋還是訂貨數量都達到並超過了預期效果!

To solidify existing channel partners’ confidence in working with BenQ and promote understanding of BenQ by potential new channel partners in China’s Longjiang Province, BenQ held a training workshop there focused on our new flicker-free monitors. The event took place at a hot springs resort, with the LCD product manager and HR department at headquarters lending their support. The goal of the training was to enable channel vendors to genuinely understand BenQ’s future product directions, giving them a valuable sales resource. In addition, the workshop provided specialized information such as guidance to channel vendors on developing the net cafe segment, and how to cultivate and maintain markets outside major metropolitan areas. This training workshop yielded excellent results, with both immediate feedback and the volume product orders both exceeding expectations.

【全新起飛 同心共贏】2013 BenQ China商超五一動員訓 (BenQ China’s superstore sales mobilization)


4月23日,BenQ China終端品牌推手相聚於此,為了一個共同的目標,為了完成那個承諾,我們調整好狀態,再出發!通過這次動員訓,帶給導購的是對明基品牌的信任,對明基產品DSC&PC的信心,走出去對顧客熱情的搭訕式服務和專業的產品銷售介紹!感謝所有BenQer熱情、認真、專業、全情地付出與參與!

On 23 April, BenQ China gathered together promoters of the consumer brand for strive for a shared objective. To fulfill our commitment to the brand, we prepared ourselves thoroughly to begin a new push. A part of this push was this employee training activity, where sales promotion was made an extension of our belief in the BenQ brand, and our confidence in BenQ’s digital camera and PC products. We proactively sought out customers at 3C superstores to provide eager service and expert product introductions. Thank you to all BenQers for their passion, conscientiousness, and professionalism—and their wholehearted commitment and enthusiastic participation.

BenQ China同仁參加蘇州環金雞湖國際半程馬拉松 (BenQ China colleagues take part in Suzhou marathon event)


超越空間、跨越距離,2013/4/14,蘇州環金雞湖國際半程馬拉松盛大舉行, BenQer成功挑戰自我!本次比賽BQC與Guru共計32人參賽,半程13人,迷你19人,大家都盡情享受了這次比賽,對我們大多數人來說參與比競技更加重要!賽前準備的歡快,過程中的艱苦,賽後的渾身酸痛,但我們在人生道路中都留下了精彩的一頁!BenQer,好樣的,我們是最棒的!

On 14 April, Suzhou’s half marathon event took place, and BenQers were among those who took up the challenge successfully. For this edition of the race, 32 colleagues from BenQ China and BenQ Guru entered, 13 running the half marathon course and 19 opting for the mini marathon course. Everyone enjoyed the event to the fullest, and for most of us, simply participating was more important than any competitive aspect. Preparations before the race were fun, and while the run was arduous and the aching afterward quite genuine, the experience was a memorable one in our lives. BenQers, we are the best!

2013年5月9日 星期四

明基三豐參加中國大陸CMEF春季醫療展 (BenQ Medical Technology attended CMEF Spring, China)


明基三豐於2013.04.17~04.20參加中國大陸CMEF春季醫療展,會中展出兼具超低台手術面與平移功能的多功能手術台、配備手術室影像整合系統的LED無影手術燈以及領先國內廠商技術的數位彩色超音波。展會中聚集來自世界各國的專業買主,對於明基三豐所展出產品的功能、特點與臨床實用性均深表肯定,創造了許多後續商機的效益。

CMEF Spring, China was hold from 2013 April 17 to 20 and it is the biggest and most reputable medical exhibition in China. BenQ Medical Technology demonstrates  our latest LED surgical light and the multipurpose surgical table which is special for MIS (Minimal Invasive Surgery )usage and the digital color Doppler Ultrasound system. This exhibition gathers the administration persons, doctors, nurses from the hospital and distributors around the world. By demonstrating the high technology and friendly design, our products catch visitors attention and good comments.