得獎評語為：精準的事前分析，且極為熟練地運用數位媒體溝通產品的內容特色，善用各式數據說明和展示產品的優勢，有效提高品牌的價值，解決產品訂價較高的不利因素，並且能結合實體活動，創造出社群分享效益，頗為成功。
BenQ's WiT Facebook Group won a Public Relations Award on June
17 for outstanding achievement in the digital communications category.
Organized by the Foundation for Public Relations, the Public Relations Awards
are given out every two years, and the competition is one of the premier events
in the public relations industry. This year, the event drew 96 entries vying
for prizes in ten categories.
The citation of the award remarked on the BenQ campaign's
insightful pre-campaign analysis, extremely practiced use of digital media for
communicating product features, skilled application of various data to explain
and demonstrate product advantages, effective enhancement of the brand's value,
and satisfying circumvention of the disadvantages posed by the product's
relatively high price point, as well the online campaign's integration with
offline events and ability to drive sharing of the campaign message in the
online community—all of which made the campaign a notable success.
