2014年11月18日 星期二

家用寬屏投影機TW539中國區網路推廣總結 (BenQ TW 539 home projector promotion in China)


9月,論壇持續以TW539的內容做曝光,增加百度的搜索率,為電商銷售做口碑鋪墊。同時今年的家用機重點產品W1070+在天貓開售,在新媒體上請自媒體人發佈使用體驗文,更全面地從實用角度去解析產品,增強可讀性。在TW539的微博試用活動中,網友製作的姐妹聚會視頻充分體現了產品的可玩性,創意受到了大家認可,在微博微信及論壇中都做了廣泛傳播,同時植入到電商的寶貝詳情中,提高銷售轉化率。

In September, the Forum continued to do content TW539 exposure, the rate of increase in Baidu search, paving the way for electricity providers to do word of mouth marketing. While this year's home machine W1070 + key products on sale in the Lynx in the new media, please use the experience from the media who publish text, from a practical point of view more fully to resolve products and enhance readability. TW539 microblogging trial activities, the sisters made friends gathering video fully reflects the product's playability, creativity recognized by everyone in the microblogging letter and forums have done a widespread, implanted into electricity supplier baby details, and improve sales conversion rate.

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