2013年4月15日 星期一

BenQ在北美贊助MLG電競比賽 (BenQ’s MLG Sponsorship)


BenQ在北美贊助MLG及其他多項電競比賽,增加了品牌的能見度和消費者對我們的偏好。

BenQ’s MLG Sponsorship making gains in BenQ awareness and purchasing
  • Familiarity with BenQ brand nearly doubled
  • “Likely to Buy” up to 53%
MLG Dallas March 15-17, 2013


  • Largest audience to date for MLG
  • Great energy around launch of new RL console monitor
  • 12 pre-orders for the XL2720T
  • 50 pre-orders for the RL2255HM
  • BenQ FB likes increased 500+ in 2 weeks
  • Online contest by HQ drove traffic
  • Weekend traffic during event kept benQ.us visitors up  


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