護眼大型液晶百人試用活動，採用分眾溝通的策略，邀請需要護眼電視的六大族群---包含想要保護孩子雙眼的父母、關心年邁父母眼睛退化的壯年族、在乎另一半健康的新婚夫妻、長時間看電視的單身貴族、追劇族、特別需要保養眼睛的孕媽咪們，來試用護眼大型液晶，活動自七月底開始，受到網友熱烈響應，只要試用後於個人部落格或社群平台分享開箱文及滿月心得文，符合撰文規定即可把大型液晶搬回家!
另外，針對特別在乎畫質的3C族群，也與Mobile01合辦4K護眼大型液晶試用活動，邀請網友親身體驗完整4K的影音饗宴，將心得分享於論壇中，創造討論熱潮。 經過各類型的素人見證，可望提升整體BenQ大型液晶於網路中的評價與聲量!
A hands-on demo event for our eye-protective large-screen
flat-panel televisions adopted a small-group discussion format. We invited
people belonging to six segments of the population with a special interest in
eye-protective televisions—parents concerned with protecting their children's
eyes, adults caring for elderly parents with failing eyesight, newlywed couples
watching out for each other's health, singles who watch a large amount of
television, fans of hit TV series, and expectant mothers who need to take
special care of their eyes—and let them try out our large-screen flat-panel
televisions. The campaign began in late July, and was enthusiastically
received. Anyone who shared their out-of-the-box experience on their personal
blog or social media, and whose post conformed to the campaign guidelines could
take home a large-screen flat-panel television.
Additionally, for those 3C users who especially care about
picture quality, BenQ teamed up with the Mobile01 website to organize a product
tryout event featuring our 4K eye-protective large-screen flat-panel
televisions. We invited members of the online community to experience
first-hand the BenQ television's glorious 4K viewing, then share their
impressions in discussion forums, thereby creating buzz. Accounts of positive
impressions from a diverse range of users are enhancing the online reputation
and increasing the visibility of BenQ's large-screen flat-panel televisions.
