全球第一台純雷射節能投影機BenQ LX60ST/LW61ST在台上市 (BenQ’s LX60ST/LW61ST, world’s first laser energy-efficient projector, launches in Taiwan)

全球DLP第一投影機品牌BenQ再度引領科技潮流，開創新光源投影時代，宣布全球第一台採無汞雷射光源、短焦技術的純雷射節能投影機LX60ST/LW61ST在台灣上市，鎖定商務及大型展演空間市場。

明基亞太台灣區總經理董于震表示，BenQ台灣區投影機銷售動能來自三個主要區塊: 家影機消費性市場、教育市場、及節能投影市場。尤其台灣因油電雙漲政策，讓節能商品的需求增加，BenQ台灣區亦從2012年第二季起強力推動SmartEco智慧節能投影機系列， BenQ純雷射投影機的推出，不只讓BenQ節能系列投影商品將更為齊全，雷射新光源的優勢更提供更多商展空間顯示解決方案。

The world’s first #1 DLP projector brand BenQ is once again establishing a technology trend, initiating a new era in projector light sources by launching the world’s first mercury-free laser-illuminated short-throw projector, the energy-efficient LX60ST/LW61ST, in Taiwan. The projector targets the business and large-scale exhibition/performance venue markets.

BenQ Taiwan general manager Robert Dung stated that there are three main drivers for BenQ Taiwan’s projector sales: the consumer-oriented home video entertainment market, the education market, and the market for energy-efficient projectors. The Taiwanese government’s policy push for increased gasoline and electricity prices to incentivize energy conservation has led to a rise in demand for energy-efficient products. Dovetailing with the government’s policy direction, BenQ Taiwan has put a strong promotional push behind SmartEco projectors since the second quarter of 2012, and the introduction of BenQ’s laser light source projectors not only help round out BenQ’s energy-efficient projector offerings, but the advantages provided by the use of a laser light source enable more solutions for trade show displays.

BenQ 台灣區SmartEco投影機推廣三部曲 (BenQ Taiwan’s three-step promotional campaign for SmartEco projectors)

首波油電雙漲政策已於6月份開始落實，節能已成為全民運動，不但影響民生購物更加精打細算，對企業團體的衝擊更是不小，尤其投影機已是基本辦公設備的中小型企業，如何聰明節電更是當務之急。BenQ SmartEco節能全系列投影機，不但提供企業一個兼具聰明節電、效能提升、環保愛地球的全新解決方案，更運用社會大眾所關注的議題來爭取SmartEco節能投影機的高關注度，以及提升企業對BenQ的認同並累積正面形象。

SmartEco投影機投影機推廣三部曲
1.首部曲：廣佈得先機，公關與廣告齊頭並進
2.二部曲：促進企業體驗，展開「SmartEco企業節能專案」活動
3.三部曲：推廣影片與試算工具，方便經銷商推廣
The first phase of Taiwan’s government policy of allowing rises in the prices of both gasoline and electricity took force in June, leading to widespread public enthusiasm for energy conservation, not only affecting household budgets, but significantly impacting businesses. Notably, as projectors have become essential office equipment for small and medium-sized enterprises, intelligently implemented energy efficiency is a much sought-after feature. BenQ’s SmartEco projectors provide businesses with a new solution for saving on power costs, increasing performance, and preserving the environment. Moreover, BenQ is taking advantage of the high level of attention that the public is now giving to the issue of energy conservation by highlighting the advantages of SmartEco projectors, while also raising businesses’ approval of BenQ and adding to its positive image.

1. First step: Widespread publicity, with PR efforts and advertising proceeding in tandem

2. Second step: Promoting first-hand experience of SmartEco for businesses through the “SmartEco corporate energy conservation program”

3. Third step: Promotional videos and cost projection tools, to aid distributors in educating potential customers

智慧節能助企業降低營運成本 BenQ台灣區 SmartEco投影機企業節能專案 活動開跑 (BenQ Taiwan’s SmartEco projector-based business power conservation program)

油電雙漲，帶動民生物資漲聲響起，尤其投影機是企業必備的辦公設備，如何有效降低辦公成本、減少耗能，成為各界關注的議題。全球DLP投影機第一品牌BenQ率先推出SmartEco智慧節能系列投影機，同時為企業量身打造推出「BenQ SmartEco企業節能專案」活動，即日起至2012年6月30日止企業用戶只要透過專線(02)2659-1956(服務時間：每週一至週五（不含國定假日與例假日）上午9點至下午6點)，或Email(http://www.benq.com.tw/contact)預約，BenQ SmartEco專員將親自到企業辦公室提供免費專業諮詢: 包括耗電測量、省電試算、及設備規畫等，讓企業有效降低營運成本，同時兼顧投影影像效能及環保。

begins, highlighting operating cost reductions to aid businesses

Comparing energy efficiency
	Power consumption	Regular projectors, normal mode (296W)	SmartEco projectors, intelligent power-saving mode (163W)	Comparison
Electricity usage	Electricity usage  (per year)	4,618 KWh	2,543 KWh	Saves 45%
	Electricity cost (per year)	NT$23,088	NT$12,714
Lamp	Lifespan	3500 hours	6500 hours	Lasts 90% longer
	Cost (per year)	NT$44,571	NT$24,000	Saves 46%
Total Costs		NT$67,659	NT$36,714	Total savings of   NT$30,945 achieved

Higher gas and electricity prices in Taiwan have sparked public outcry about the rising cost of living. For businesses, there is a corresponding concern with lowering operational costs. Because projectors are essential business equipment, reducing their power consumption has become a pressing issue. BenQ, as the world’s number-one DLP projector brand, led the way by debuting SmartEco projectors with intelligent power management, in addition to introducing the “BenQ SmartEco corporate power conservation program” tailored for the needs of businesses. Through 30 June, business users can make reservations by calling the program hotline, (02) 2659-1956 9:00 am to 6:00 pm, Monday to Friday (excluding public holidays) or sending an email (available via a link on http://www.benq.com.tw/contact). A BenQ SmartEco specialist will personally visit the business’s office to provide a free professional assessment—including electricity consumption measurements, cost projections based on potential power conservation scenarios, and equipment planning—helping businesses reduce operating costs while ensuring projector performance and preserving the environment.

BenQ投影機SmartEco系列媒體群訪 (BenQ SmartEco projectors subject of detailed media coverage)

6月將上路的油電雙漲政策帶動百物漲價，「節能」議題近期在台灣媒體延燒！為提升SmartEco節能投影機知名度進而帶來指名度，BenQ台灣區於Q2起推動SmartEco宣傳計畫。首波透過公關操作，將SmartEco結合節能新聞話題，於5/3(四)邀請台灣區五家主要產業媒體舉辦群訪座談，分享BenQ SmartEco節能系列投影機及推廣計畫，創造新聞曝光。



With new government policies in Taiwan set to take effect in June that will see gasoline and electricity prices rise, energy conservation is a hot topic in the local media. To increase the visibility of SmartEco projectors and subsequently build consumer preference for the brand, BenQ Taiwan began a publicity campaign during Q2. The first phase of the campaign used PR tactics to link SmartEco with the energy conservation issue so much in the news. On 3 May (Thursday), BenQ Taiwan invited five major industry media outlets to a discussion forum, where information was shared on the SmartEco power-efficient projector series and an associated promotional campaign, creating significant exposure.

全球唯一導入SmartEco技術 BenQ推出節能投影機系列 平均節省45%電力 (BenQ launches energy-efficient projector series that reduces power consumption by an average of 45%)

油電雙漲帶動百物漲價，節能已成全民運動，尤其現今公司中每間會議室都裝設數位投影機做為固定辦公設備。全球DLP投影機第一品牌BenQ，推出節能系列投影機系列，獨家導入SmartEco智慧節能技術，最大可節省70%燈泡電力，平均約可節省45%電力，為全球唯一全線導入節能技術的投影機品牌；2012年起並從全球重點區域歐洲、亞洲等地開始，推動SmartEco展示計畫，推廣使用對地球友善的綠色產品外，更鼓吹企業選擇節省成本的辦公設備。



With rising gasoline and electricity prices driving up the cost of living, power conservation has become a popular movement. The concern for energy efficiency has even come to company meeting rooms, which feature digital projectors as standard equipment. BenQ, as the world’s #1 DLP projector brand, has launched a series of energy-efficient projectors, and is the exclusive source of SmartEco technology, which enables reductions of up to 70% in the electricity needed to power projector lamps, and provide an overall savings of 45% in power consumption. BenQ is in fact the world’s only projector brand to incorporate power management technology throughout its full lineup of projectors. Beginning in 2012, BenQ has instituted an exhibition program for SmartEco in key areas of the world, including Europe and Asia. Through this program, it is not only promoting the use of green products that are more friendly to the Earth’s environment, but is also encouraging businesses to choose office equipment that provides cost savings.

綠色環保 住商全能——BenQ新一代銷量王MS502中國榮耀上市 (Going green—BenQ’s next-generation sales leader, the MS520, makes spectacular debut)

BenQ China於四月底正式宣佈推出新一代入門級投影機MS502，以取代雄踞國內各大IT門戶網用戶關注度榜首多時，並具有極高市占率的入門級投影機MS500+。MS502搭載了BenQ最新的Smart Eco智慧節能技術，在節能環保方面較普通投影更勝一籌！尤其在不損失畫質的情況下最高可達70%（視信號源情況）的節能效果更讓人驚訝不已。


BenQ China formally announced in late April that it is introducing its next-generation entry-level projector, the MS502, as a replacement for the MS500+, which has long been the most intently followed projector among China’s IT professionals and in the online community. The MS502 incorporates BenQ’s newest Smart Eco intelligent power-saving technology, giving it a clear edge in energy efficiency over regular projectors. The amazing Smart Eco technology reduces power consumption by up to 70% (with the exact amount depending on the signal source) without sacrificing picture quality.

BenQ參加新加坡iCTLT 2012(iCTLT 2012 in Singapore)

BenQ參加新加坡iCTLT 2012教育展，超過11000名當地及海外的教育相關人員前來參觀，BenQ Smart Eco和藍光投影技術均為這次的亮點。

BenQ Singapore attended iCTLT 2012 (International Conference on Teaching and Learning with Technology) in Singapore from Mar. 29th to 30th. Over 11,000 attendees from local and overseas delegates from education sector joined this event for seeing the update-to-date educational technology. Projectors with the SmartEco technology and BlueCore light engine were the focus of BenQ product showcase. Through this occasion, BenQ Singapore reached out to the educational sector and landed some leads for future businesses.