Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

Knowing BenQ

Global news about BenQ product, staff activities, corporate culture and marketing activities

Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

顯示具有 BenQ 台灣業務區 (BenQ Taiwan) 標籤的文章。 顯示所有文章
顯示具有 BenQ 台灣業務區 (BenQ Taiwan) 標籤的文章。 顯示所有文章

2016年9月1日 星期四

投影機營銷資訊-明基翻轉課堂培訓大會順利結束 / Projector marketing news: BenQ organizes flipped classroom training workshop

為什麼需要推廣翻轉教育?翻轉教育到底如何在中國課堂裡實行?為了探討這些問題,明基於20168月底,聯合中華數位學習學會、中華資訊與科技教育學會分別在廈門、溫州開展翻轉教育學校培訓會。會議邀請新北市教育局雲發展專案發起人王承庠,台南市安南區海東學校教務主任洪駿命博士,臺灣教育部移動學習專案傑出教師陳怡君,分享翻轉課堂推動案例、資訊化支援策略、教學應用模式等,通過類比課前線上預習、課堂中教學實戰,課後鞏固、評分等情景,讓與會的150多位學校教師收穫滿滿,翻轉課堂教育理念更加深入,推動明基翻轉教育平臺走進中國普教課堂!


Why do we need to promote flipped classrooms? And how can this instructional method actually be used in China's schools? In order to explore these questions, BenQ joined forces with the Association of E-Learning and the Chinese Association for Computer and Educational Technology to organize training workshops in Xiamen and Wenzhou, respectively, on flipped classrooms. Invited educators from Taiwan shared their experiences with promoting flipped classrooms, policy for digital support, and models for educational applications. By presenting scenarios such as student previewing of material prior to class, actual classroom instruction, post-class consolidation of learned material, and evaluation of student learning, the workshop provided the more than 150 teachers in attendance with bountiful know-how for taking advantage of the flipped classroom approach in their own teaching. The event not only built awareness of the flipped classroom concept, it helped promote BenQ's flipped classroom solution in China's public education system.


「4K知識+」 Q&A網頁 提供專業4K資訊 / Webpage dedicated to 4K display standard goes up

因應4K護眼大型液晶上市,於BenQ Taiwan官網建置「4K知識+」網頁,幫助消費者了解4K電視的基礎知識,並提供挑選4K電視的實用撇步。期望BenQ在消費者購物決策過程中,能夠提供有效的資訊,提升品牌好感及指名度,另外,透過較為軟性的內容,可增加網站自然流量,達到集客式行銷的效果。

http://www.benq.com.tw/solution/LTV/4KQA



In conjunction with the launch of our 4K eye-protective large-screen flat-panel television, BenQ Taiwan built a webpage focused on information about 4K video resolution. The webpage aids consumers in understanding the basic facts about 4K televisions, and provides a practical step-by-step guide to selecting one. The hope is that BenQ can provide useful information to consumers as they make a purchase decision, while also enhancing our brand image and brand loyalty. Additional human-interest content on the page promises to increase traffic to the website, creating an effective channel for inbound marketing.


百人試用活動 網友熱烈響應 / Hands-on demo event enthusiastically received

護眼大型液晶百人試用活動,採用分眾溝通的策略,邀請需要護眼電視的六大族群---包含想要保護孩子雙眼的父母、關心年邁父母眼睛退化的壯年族、在乎另一半健康的新婚夫妻、長時間看電視的單身貴族、追劇族、特別需要保養眼睛的孕媽咪們,來試用護眼大型液晶,活動自七月底開始,受到網友熱烈響應,只要試用後於個人部落格或社群平台分享開箱文及滿月心得文,符合撰文規定即可把大型液晶搬回家!
另外,針對特別在乎畫質的3C族群,也與Mobile01合辦4K護眼大型液晶試用活動,邀請網友親身體驗完整4K的影音饗宴,將心得分享於論壇中,創造討論熱潮。 經過各類型的素人見證,可望提升整體BenQ大型液晶於網路中的評價與聲量!

A hands-on demo event for our eye-protective large-screen flat-panel televisions adopted a small-group discussion format. We invited people belonging to six segments of the population with a special interest in eye-protective televisions—parents concerned with protecting their children's eyes, adults caring for elderly parents with failing eyesight, newlywed couples watching out for each other's health, singles who watch a large amount of television, fans of hit TV series, and expectant mothers who need to take special care of their eyes—and let them try out our large-screen flat-panel televisions. The campaign began in late July, and was enthusiastically received. Anyone who shared their out-of-the-box experience on their personal blog or social media, and whose post conformed to the campaign guidelines could take home a large-screen flat-panel television.

Additionally, for those 3C users who especially care about picture quality, BenQ teamed up with the Mobile01 website to organize a product tryout event featuring our 4K eye-protective large-screen flat-panel televisions. We invited members of the online community to experience first-hand the BenQ television's glorious 4K viewing, then share their impressions in discussion forums, thereby creating buzz. Accounts of positive impressions from a diverse range of users are enhancing the online reputation and increasing the visibility of BenQ's large-screen flat-panel televisions.


BenQ護眼大型液晶『讓孩子放心看世界』電視廣告今日首播! 滅絕藍光百人無料體驗試用活動 熱烈展開中! / New TV commercials air for BenQ eye-protective large-screen flat-panel televisions

繼2015打動5、6年級生的小飛俠影片,再度推出『讓孩子放心看世界』30秒電視版與60秒網路版影片,致力發展護眼科技的大型液晶,站在父母愛護孩子的立場,願意為自己的孩子擋風遮雨、擋掉強光、擋掉紫外線、擋掉所有外界的危險,只為呵護孩子的雙眼,BenQ大型液晶自14'持續經營護眼科技至今,如同所有的父母第一時間挺身抵擋一切,只願孩子看見最美的世界,在4K電視蓬勃發展的現在,除了有4K好畫質,更有護眼好品質,用4K、低藍光、不閃屏科技,讓S世代的孩子們放心看世界,只有BenQ護眼電視最懂父母心!


Following up on the Peter Pan-themed videos that we released in 2015 to appeal to middle-aged consumers, we recently debuted a new video in two versions—a 30-second version for television and a 60-second version for the web. The videos spotlight the eye-protective feature of our large-screen flat-panel televisions, with a message that they can protect children's eyes from potentially damaging light. With 4K televisions growing rapidly in popularity, BenQ has introduced a new television that not only provides the incredible viewing experience of 4K resolution but also incorporates our low blue light and flicker-free panel technologies, so that children can freely explore the world through television while their parents rest easy knowing that BenQ is protecting their eyes from harm.


2016年7月25日 星期一

轟炸機 愛美愛自己 -部落客 / 名人產品評測 / Well-known bloggers, celebrities test out BenQ products

第一篇電視文~小空間的好選擇,現在很多社會新鮮人、單身貴族、學生等 生活在都會區的小套房或是在家中房間看小電視或小螢幕,這樣長時間來說對眼睛來說是個負擔,這時候就很適合選擇有護眼設計的電視,可以降低藍光,讓大家能更舒適享受看電視,所以我現在不僅僅是單方面的美容保養,連其他的地方也要全方位顧到,眼睛就是非常重要的一個地方,因為長時間看螢幕,用眼過度 我會吃葉黃素,選擇有對抗藍光的周邊 像是眼鏡、螢幕...等等的,就連現在電視也要了~

http://wind7220.pixnet.net/blog/post/115022129

A first TV script: A good choice for limited space

Many young office workers, lifelong singles, and students watch small-screen televisions in their studio apartments or own room in their parents' homes. Long periods of time spent watching television can strain their eyes, making televisions with an eye-protective design a compelling choice. Such televisions can reduce blue light, letting people watch television in greater comfort. That's why I am not only focused on beauty and general health, but have also adopted a comprehensive approach to taking care of myself in other ways. Because I stare at a screen for extended periods, putting stress on my eyes, I take lutein supplements. I have also chosen display devices that counteract damaging blue light—for example, glasses, monitors, and so on. That goes for my current TV as well...


八德採購誌 六月號 評測

BenQ致力於健康護眼的產品發展有目共睹,從不閃屏、低藍光到智慧藍光與光智慧,都能看到BenQ的創新發想。在筆者實際使用下,試用的場合為筆者所任職的公司,更明顯感受到光源感應所調節出來的感覺。


PC HOME 六月號 評測 / PC HOME reviews BenQ monitor in June issue

EW2775ZH並可智慧調整內部播放影像亮度,進而提高畫面影像細節對比,對於從早到晚長時間工作的人來說,這樣的自動調節功能頗為實用。
The EW2775ZH incorporates smart adjustment of internal luminance when projecting images, thereby enhancing contrast ratio for bringing out picture details. For those who work from morning to evening, this automatic calibration is a godsend.