BenQ Zowie參加北美UMG電競活動，震撼玩家 (Introduce and associate Zowie to BenQ to the UMG audience; create excitement and desire)

BenQ Zowie參加北美UMG電競活動，超過一百個團隊參加。比賽中使用超過200台BenQ RL顯示器，提升品牌在電競玩家面前的曝光。


Tournament details
Game:  Call of Duty Black Ops 3
At event audience size: 100 + teams
Over 40K online  viewers during finals
Prize: $100,000

Over 200 RL monitors, ZOWIE stickers
Shout caster mention – 6 times a day
2,000 gamers at event
ZOWIE accessories displayed in booth
Social media traffic sent to BenQDirect – 4,000 visits vs 1,944 from previous event
Over 1,000 new Twitter followers