BenQ家用投影機種在亞太區行銷 (W1070+/ W1080ST+ Living Room Cinema Campaign Progress in BQP region)

十月份在亞太區舉行了多次BenQ家用投影機的行銷活動，希望地區辦公室可以瞭解並推廣W+機種。


In mid Oct’14, BQP started to launch W1070+/W1080ST+ “Living Room Cinema” campaign across region, we’re glad to see progress in AU, JP, KR and TH, please see below sharing. We expect more to come from other NS which will launch W+ in the coming month.

RO-led digital marketing campaign in AU, TH and KR
The tailor-made W+ mini-sites were ready for AU and TH and RO also assists online advisement execution through Google’s keyword Search, GDN (Google Display Network) and Youtube Trueview Ads.

Video projector mini-sites in AU / TH, local sales promotion and where to buy info were included.

AU site, pageviews 4,863, Ave. time on page: 1’31” (data start from 11/11~ 12/14) to  DVD-bundle package with users’ online registration were promoted.