6.18是電商狂歡的日子，從5月底開始各大電商已經聯合廠商進入了年中大促的戰鬥狀態，作為集聚完美設計與優良性能於一身的明基移動電源在這次大促中也脫穎而出，除了京東給的曝光資源外，在重點的IT媒體和網路論壇及微博微信的新媒體上都做了重點曝光，配合為電商導流。在文章選題上，除了促銷行情和導購，編輯還從產品品質和設計方面與熱度最高的小米移動電源做PK，引導消費者品牌選擇。
http://ad.benq.com.cn/mail/memo/20140708/yidongdianyuan.htm
18 June is a day that electronics retailers celebrate. Since late May, they have been working with vendors to get ready for the big mid-year sales promotion. Bringing together an exquisite design and outstanding features, BenQ’s mobile charger was a standout product in this year’s promotion. Besides exposure provided by online shopping site JD.COM, the product also achieved a high level of visibility through key IT-oriented media, online discussion forums, microblogging platforms and other new media as they followed retailers’ moves. Regarding the angle chosen for articles, besides reporting on the promotions themselves and offering buying guides, editors focused on product quality and design, as well as comparisons with the best-selling Xiaomi mobile charger, helping consumers choose the right brand for their needs.
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