BenQ IPL行銷活動擄獲板球迷的心 (Target at cricket fans! IPL campaign goes live in India)

BenQ在印度以類似世界杯的行銷方式，以當地最受歡迎的板球操作投影機行銷活動！在線上網路行銷、線下經銷商部份共同操作，提升消費者對家用投影機的好感。

To follow world cup similar concept to promote video projectors in Q2, BenQ India run its campaign with cricket fever, the most popular sport in India.  As Indian Premier League (IPL) starts from April 16th to June 1st this year, BenQ India conducted the sales promotion programs with LFR and AV resellers and run the online campaign from April 25th to May 20th, targeting at middle-class cricket fans and AV users.  

A mini-site was designed with W1070 as the hero model bundled with HD DTH, besides, a full lineup 1080P product introduction, media reviews and where to buy information were included. BenQ India also incorporated an inquiry form on the landing page for users to leave contact information thus sales team can follow up the leads. Online Google search and banner ads are planned while print advertisement were done in AV and Gadget magazines to convey the messages and draw attention.