BenQ家庭雲‧電視上網精靈於上市以來，透過電視/網路/平面廣告強力放送，持續熱銷並迅速累積起指名度與正面口碑。近期趁勢追劇正夯的議題，向更多欲藉由網路看劇的消費者推廣電視上網精靈追劇的方便性，與各大追劇部落客合作發表試用文，橫跨日、韓、美各種戲劇類型，並以當紅戲劇相關名詞搭配網路關鍵字投資，讓利用網路找劇的消費者能進一步接觸到商品相關資訊，奠定BenQ電視上網精靈＂追劇神器＂的鮮明地位。
Since the launch of BenQ’s JD130 Smart Android dongle, which enables easy viewing of online content on TVs, a steady stream of television, online, and print advertising has sustained strong sales and rapidly built up consumer preference and positive word-of-mouth. In recent times, taking note of the popular phenomenon of watching episodes of foreign TV series online, we are highlighting how easy the JD130 makes it for fans of these TV series to keep up with the latest plot twists and view everything on the comfortably large screens of their televisions. We are working with prominent bloggers running sites that address the fans of TV series from Japan, Korea, and America, inviting them to publish accounts of their experience using the JD130. In addition, we are investing in online ads elicited by search terms related to popular TV series, so that consumers seeking content will have an opportunity to gain further information about the JD130, reinforcing its distinctive positioning as the “magic tool” for fans.
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