BenQ贊助故宮年度大展「乾隆潮－新媒體藝術展」 (BenQ sponsors annual exhibition at National Palace Museum)

顯示科技與東方藝術擦出新火花！BenQ與國立故宮博物院、財團法人資訊工業策進會一同攜手合作「乾隆潮－新媒體藝術展」，以科技的驅動力，活化博物館數位典藏模式，打造時空交錯的全新觀展體驗。透過BenQ顯示科技清晰亮麗的影像表現，帶領民眾重回兩百年前的乾隆盛世，重現古時乾隆收藏的珍奇稀品與乾隆當朝的時尚風情，藉由顯示新科技與古文物的結合，開創新媒體藝術風潮，貫徹BenQ「實現科技生活的真善美」品牌願景。

The combination of display technology and Asian art is setting off new sparks of brilliance. BenQ, the National Palace Museum, and the Institute for Information Industry joined up for the QIANLONG C.H.A.O New Media Exhibition. The exhibition drew on technology as a driving force, adding vitality to the museum’s approach to its digital collection, and creating new spatiotemporal experiences for exhibition viewers. Through the bright, crisp picture quality provided by BenQ’s display technology, members of the public were transported back two hundred years to the peak of China’s Qianlong era, experiencing precious artifacts from that time and gaining a sense of the era’s prevailing style. The melding of new technology and articles from the past have spurred the popularity of new media art, and BenQ is putting its brand vision of “realizing the truth, goodness, and beauty of digital lifestyles” into practice.