BenQ 台灣區 W7000劇院投影機 廣宣活動分享(BenQ Taiwan marketing campaign for W7000 home theater projector in full swing)

為了讓更多消費者瞭解BenQ首款3D Full HD家庭劇院投影機如臨現場般地氣勢磅薄，BenQ台灣區為此接連發動針對消費者深度溝通的廣宣攻勢，首先透過持續曝光於專業影音雜誌的廣告，以增加專業影音與W7000的高連結度，同時藉由專業影音雜誌專訪專業人士，以增強專業影音與W7000以及BenQ品牌的深度記憶，近期更運用消費者體驗活動，邀請專業影音發燒友親臨體驗W7000，不但透過面對面的實際體驗活動來縮短與精準消費者的距離，而且在口碑行銷上也能透過持續討論進而增加關注度。

To enable more consumers to understand the incredibly immersive viewing experience provided by BenQ’s first 3D Full HD home theater projector, BenQ Taiwan initiated a full-bore publicity campaign aimed at communicating in depth with consumers. First, it used the sustained exposure provided by advertisements in audiovisual specialty magazines, in order to add to the strong linkage between professional audiovisual equipment and the W7000, while simultaneously drawing on interviews by the magazines’ experts to reinforce the professional image of the W7000 and BenQ brand. Recently, BenQ Taiwan has organized consumer hands-on events, inviting AV equipment aficionados to experience the W7000 first-hand. Not only do such hands-on events effectively help bring BenQ closer to consumers, but subsequent discussion can create word-of-mouth marketing, and add to the attention that BenQ receives.