蒐整包括BenQ品牌各公司的新產品、公司內外部活動、BenQ品牌全球業務區的大大小小各種消息,給集團內部同仁。myBenQ express藉由收集這些來自海外以及各公司的訊息,讓我們更快速、更廣泛的得知BenQ品牌的全部新聞。 We have compiled news, major and minor, about new products and internal events at BenQ brand companies, and from BenQ brand sales regions globally. myBenQ express enables us to more quickly gain a more thorough understanding of the news about the BenQ brand by collecting this information from around the world and all the companies in the BenQ family.
2012年8月13日 星期一
BenQ G1中國首發微博發聲,逾2000人參與轉發評論 (BenQ G1 sees first microblogging promotion, with more than 2000 people reposting G1 news)
G1在BenQ淘寶旗艦店的首發利用了新浪BenQ阿基獅這個平臺,前期將G1的各特點進行詳細的剖析,同時配以精美的產品圖及情境圖先吊足用戶的胃口,繼而以比官方售價低於1000元的噱頭吸引更多意向型客戶的關注,本次利用微博這個平臺共有2177人轉發,回復數量在1383次。有網友甚至表示「甭怪好不好用,我就是愛花這錢買著玩自己樂呵!」
For the launch of the G1 at BenQ’s Taobao flagship store, we used the BenQ Lion platform. In the initial stage, we presented a detailed analysis of the G1’s various features, while using beautifully designed product and usage scenario illustrations to spark user interest, following up by using a price 1000 renminbi lower than the official retail price to attract the attention of various types of customers. BenQ took advantage of a microblogging platform to gain publicity, with 2177 reposting and 1383 comments posted. One poster even exclaimed, “Spending the money to have fun like this is totally worth it.”

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